imposed CFO and founder. Joohee, everywhere fortune (in Korean, that is), is the chairwoman of the company board of directors and holds various positions in the company structure. As a Chartered Financial Analyst she proved beyond doubt a weak financial backing of the company well before it started. However, with a PhD from the Cambridge University on statistics and probability she also could not entirely exclude the statistical error of infinite improbability to success and invested a considerably remarkable effort to make this all happen.